How to Hire a Growth Marketing Consultant: A checklist

Hiring a growth marketing consultant or freelancer can accelerate your business’s acquisition, retention, and revenue growth — but only if you find someone who is willing to adapt a mix of strategy, technical skills, and executional rigor to meet your business's needs.

This checklist will help get you prepared to maximize the impact of hours with your consultant, know what to consider or look for when hiring, and avoid wasting your precious time and resources.

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Hiring a Growth Marketing Consultant- A checklist:

Before you start:

Consider ensuring you have done these things before starting your search

Identify Clear Objectives and Goals

One of the first things any good growth marketing consultant should ask you is "what are the clear goals or success metrics you are looking to reach?"

Consider having both short AND long term expectations clearly mapped out. IE not just "grow downloads" but "grow downloads by 4% in the next six months."

Assess your internal capabilities

What superpowers do you have in-house? How can an agency or consultant complement what is currently working? For example, you may have a team of great content writers but need help identifying a SEO-based content strategy that also considers AI channels. This means you should look for someone who specializes on the technical/strategy side more than editorial.

You also may need help answering this question because you're starting fresh, are a small team, or simply don't know- (and that's ok!)

Ask these questions

What is your availability? How often and in what ways will we connect on progress?

What excites you about our brand/product?

Would you change or modify our approach to this project?

How can you help ensure we reach our goals?

Can I help you with your project?