Growth Marketing Results and Experience:
Strategy + Planning
10 years of paid media strategy and hands-on campaign building
Journey Mapping
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Digital Marketing Strategy
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Growth Marketing Roadmaps + Benchmarking
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Performance Marketing
10 years of paid media strategy and hands-on campaign building
Conversion Rate Optimization (CRO)
Methodically crafting testing roadmaps for landing pages, ad creative, headlines, and more. Use learnings to advise future tests, additional channels, and most importantly- improve ROAS and convert more visitors to users!
Paid social
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Programatic
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Martech + Operations
10 years of paid media strategy and hands-on campaign building
End-to-end campaign management
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Data and performance analysis
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Martech implementation and consideration
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SEO
8+ years
SEO Market + Keyword Analysis
- Lead the SEO team, strategy, and SEO roadmap
- Identified technical SEO opportunities and provided documentation for product implementation
- Conduct in-depth market analysis and projections for growth
Content strategy
- Curated content strategy and content roadmap
- In-depth SEO landscape and competitor analysis
- Affiliate websites brought in additional organic search traffic to drive insurance leads
Technical audit and documentation
- Managed SEO technical and content strategy for e-commerce, technology, and finance clients. Providing average SERP ranking growth of 8+ positions for target keywords.
Email/CRM
10 years of paid media strategy and hands-on campaign building
SEM
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Programatic
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Questions? Need more information? Reach out to me: https://www.linkedin.com/in/laurandonaldson/
I'm ready to be your digital or growth marketing consultant
Explore a sampling of my work below and contact me to discuss results
Brands I've Worked With
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